ãã®èšäºã¯ãããªäººåã
- ç¬¬äºæ°åã®è»¢è·æŽ»åã®èªå·±PRã£ãŠã©ãæžãã®ïŒ
- äŒæ¥åŽãè©äŸ¡ããŠãããã€ã³ãç¥ããã
èªå·±PRã®äŸæãããã°ãåèã«ããã
ç¬¬äºæ°åã®éèŠãé«ããäŒæ¥ããåŒãææ°å€ãªç¶æ³ã§ãããããã瀟äŒäººæŽã®æµ ãããã«è»¢è·æŽ»åã®èªå·±PRã«ã©ããªå å®¹ãæžãã°è¯ãã®ããåãããªã人ãããŸãããã
å®éãç§ã®ç¥äººãç¬¬äºæ°åã§è»¢è·æŽ»åããéã«ã¯ãã¢ããŒã«ã§ããå®çžŸããªããšåããŠããŸããã
ãã ã§ãããç¬¬äºæ°åãæ±ããŠããäŒæ¥ã¯å³æŠåã¬ãã«ã®å®çžŸãæ±ããŠããŸããããŸããèªå·±PRã¯æžãæ¹ãæèããã°ãé åçãªå 容ã«ä»äžããããšãã§ãããã§ãã
ããã§ä»åã¯ç¬¬äºæ°åã®è»¢è·æŽ»åãæåãããç¥äººãžã®ã€ã³ã¿ãã¥ãŒåœ¢åŒã§ãç¬¬äºæ°åãäŒæ¥ããæ±ããããŠããçç±ãç¬¬äºæ°åãèªå·±PRãäœæããããã®ã¹ããããç¬¬äºæ°åã®èªå·±PRã®äŸæãç¬¬äºæ°åã®å¿åæžé¡ã»é¢æ¥ã§äŒæ¥åŽãæžç¹ãããã€ã³ãã玹ä»ããŸãã
ç®æ¬¡
- ç¬¬äºæ°åã®éèŠã¯é«ãïŒäŒæ¥ããæ±ããããŠããçç±3éž
- äŒæ¥ç ç©¶ã§äŒæ¥ãæ±ããŠãã人ç©åãææ¡ããèªåã®éãªãç¹ãã¢ããŒã«ãã
- ãç¶æ³å¥ãç¬¬äºæ°åã®èªå·±PRã®äŸæ
- ç¬¬äºæ°åã®å¿åæžé¡ã»é¢æ¥ã§äŒæ¥åŽãæžç¹ãã4ã€ã®ãã€ã³ã
- èªå·±PRã§ã¢ããŒã«ã§ããå®çžŸããªãå Žåã¯ã©ããã¹ãïŒ
- ç¬¬äºæ°åã®èªå·±PRã¯é åçã«èŠããããšãã§ããïŒè©äŸ¡ãäžããªãããã«ãã€ã³ããæãããïŒ
ç¬¬äºæ°åã®éèŠã¯é«ãïŒäŒæ¥ããæ±ããããŠããçç±3éž
ããããã€ã³ã
ç¬¬äºæ°åãšã¯ãåŠæ ¡ã忥åŸ1ã3幎ã§ã転è·ãŸãã¯å°±è·ãå¿ãè¥å¹Žã®æ¹ã ïŒ25æ³ååŸïŒ

ç¬¬äºæ°åã®éèŠã¯å¹Žã
é«ãŸã£ãŠããŸããäºå®ããã€ããã®èª¿æ»ã«ãããšãç¬¬äºæ°åããæ¬å¹Žãããç©æ¥µçã«æ¡çšãããããæ¬å¹Žãšå€ãããç©æ¥µçã«æ¡çšãããããšçããäŒæ¥ã¯çŽ6å²ããããŸããã
ïŒåç
§ïŒãã€ãããžã§ã20âs ç¬¬äºæ°åãšã¯ïŒïŒ
ããã§ã¯ãªããç¬¬äºæ°åãäŒæ¥ããæ±ããããŠããã®ãããã®çç±ã玹ä»ããŸãã
ç¬¬äºæ°åãäŒæ¥ããæ±ããããŠããçç±
- 瀟äŒäººãšããŠã®åºç€ã¹ãã«ãæ¢ã«èº«ã«ã€ããŠãã
- åè·ã®çµéšãçãã®ã§äŒç€Ÿã«éŠŽæã¿ããã
- æ°åãšã»ãŒå€ãããªã幎霢
瀟äŒäººãšããŠã®åºç€ã¹ãã«ãæ¢ã«èº«ã«ã€ããŠãã
ç¬¬äºæ°åãäŒæ¥ããæ±ããããŠããçç±ã¯ã瀟äŒäººãšããŠã®åºç€ã¹ãã«ãæ¢ã«èº«ã«ã€ããŠãããããç¬¬äºæ°åã¯æ°åãšæ¯ã¹ãŠãå ¥ç€ŸåŸã«å³æŠåã«ãªãããããã§ãã
ç¬¬äºæ°åãªãçŸå Žã®çµéšã瀟äŒäººã®ãšããŠå¿ èŠãªããžãã¹ãããŒãPCã¹ãã«ãåè·ã§èº«ã«ã€ããŠãããåæ©çãªç ä¿®ãã«ããããŠå®åã«èšããŸãã
åè·ã®çµéšãçãã®ã§äŒç€Ÿã«éŠŽæã¿ããã
ç¬¬äºæ°åãäŒæ¥ããæ±ããããŠããçç±ã¯ãåè·ã®çµéšãçãã®ã§äŒç€Ÿã«éŠŽæã¿ãããããã
äŸãã°ãåè·ã®ç€ŸæŽãé·ã人ã®å Žåããåè·ã®ããæ¹ã®æ¹ãå¹çãè¯ãããšããçç±ã§ãæããéãã«æ¥åãããªããŠãããªãããšããããŸããçµæãäŒç€Ÿã«éŠŽæãããæ©æéè·ããŠããŸããããããŸããã
äžæ¹ãç¬¬äºæ°åã¯åè·ã®ç€ŸæŽãæµ ããæ°ããæ¥åã«çŽ çŽã«åãçµãã§ãããåŸåããããŸããè¥ãããåžååããããäŒç€Ÿã«éŠŽæãã®ãæ©ããã§ãã
æ°åãšã»ãŒå€ãããªã幎霢
ç¬¬äºæ°åãäŒæ¥ããæ±ããããŠããçç±ã¯ãæ°åãšã»ãŒå€ãããªã幎霢ã§ããããã
æè¿ã¯æ°åã§äºå®ããŠãã人æ°ãæ¡çšã§ããªãã£ãäŒæ¥ãæ°åå
¥ç€Ÿãã瀟å¡ãèŸããŠããŸã£ãäŒç€Ÿãå€ããå±€ãèããªã£ãè¥æäººå¡ãè£å
ããç®çããããŸãã
äºå®ãåçåŽåçã®èª¿æ»ã«ãããšã瀟äŒäºº3幎ç®ãŸã§ã®é¢è·çã¯32.0%ãšãçŽ3人ã«1äººãæ°åå
¥ç€ŸããäŒç€ŸãèŸããŠãããã§ãã
ãã®ãããä»åŸãç¶ç¶çã«äŒç€Ÿã®æ¥çžŸã䌞ã°ããŠããããã«ã¯è¥æç€Ÿå¡ãå¿ èŠãªãããç¬¬äºæ°åãç©æ¥µæ§ã«æ¡çšããŠããŸãã
ïŒåç §ïŒåçåŽåç æ°èŠåŠæ ¡åæ¥å°±è·è ã®åšè·æéå¥é¢è·ç¶æ³ïŒ
ç¬¬äºæ°åãèªå·±PRãäœæããããã®ã¹ããã5
ç¬¬äºæ°åã®èªå·±PRã¯ã©ãããŠãæµ ãå 容ã«ãªãããã§ãããªããªããé·ããŠã3å¹Žæªæºã®è·æŽã®ããã
å€ãã®äŒæ¥ã§ã¯1ã2幎ç®ã¯èµ€åèŠæã§çµéšãç©ãŸããŠã3幎ç®ãããã£ãšæ¥çžŸã«è²¢ç®ã§ããããã«ãªãå Žåãå€ãã§ãããã®ãããç¬¬äºæ°åãšããŠè»¢è·æŽ»åäžã«å®çžŸããªãã®ã¯åœããåãªãã§ãã
ããããä»ãšå·®å¥åã§ãããããªèªå·±PRãäœæããªããšéžèçªç Žã§ããŸãããããã§ãããã§ã¯ç¬¬äºæ°åãèªå·±PRãäœææ¹æ³ã5ã€ã®ã¹ãããã«åããŠç޹ä»ããŸãã
ç¬¬äºæ°åãèªå·±PRãäœæããããã®ã¹ããã5
- ãã£ãªã¢ã®æ£åžããããŠãèªå·±åæã«åœ¹ç«ãŠã
- äŒæ¥ç ç©¶ã§äŒæ¥ãæ±ããŠãã人ç©åãææ¡ããèªåã®éãªãç¹ãã¢ããŒã«ãã
- èªå·±PRã¯ä»äºãžã®äŸ¡å€èгãèªåã®åŒ·ã¿ã»å ·äœçãªè¡åã»å®çžŸã®æµãã§æžã
- å®çžŸã¯æ°åã䜿ã£ãŠã客芳çã«äŒãã
- ç¬¬äºæ°åç¹ååãšãŒãžã§ã³ãã«ç»é²ããŠãå¿åæžé¡ãæ·»åããŠããã
ãã£ãªã¢ã®æ£åžããããŠãèªå·±åæã«åœ¹ç«ãŠã
ç¬¬äºæ°åãèªå·±PRãäœæããããã«ã¯ããã£ãªã¢ã®æ£åžããããŠãèªå·±åæã«åœ¹ç«ãŠãŸãããããªããªããåžæè·çš®ãäŒæ¥ã§åœ¹ç«ã¡ãããªã¹ãã«ã»åŒ·ã¿ãèŠã€ããããã
ãã£ãªã¢ã®æ£åžããããéã«ã¯ãä»ãŸã§æ åœããŠããæ¥åã®æŠèŠãæžãåºããŠã¿ãŠãã ããã
æ¥åã®æŠèŠ
20ãã幎 4æã5æïŒæ°å
¥ç€Ÿå¡ç ä¿®
20ãã幎 6æã12æïŒå¶æ¥åè¡
20ãã幎 6æãçŸåšïŒé»è©±å¯Ÿå¿
20ãã幎 6æãçŸåšïŒæ°èŠã»æ¢å顧客ãžã®èšªå
20ãã幎 6æãçŸåšïŒèŠç©æžã»è«æ±æžã»å¥çŽæžäœæ
20ãã幎 6æãçŸåšïŒåè«è³æäœæ
ããã«æ¥åã®æŠèŠã«ä»¥äžã®å
å®¹ãæžãè¶³ããŠã¿ãŸãããã
- å ·äœçãªä»äºå å®¹ïŒæåäœéšã»å€±æäœéšïŒ
- ã¢ãããŒã·ã§ã³ãäžãã£ãç¬éã»äžãã£ãç¬é
- è©äŸ¡ãããæ¥åã»ãã ãã£ãæ¥å
- 身ã«ã€ããã¹ãã«
ãã£ãªã¢ã®æ£åžããéããŠãä»äºã®é©æ§ã䟡å€èгãåããããã«ãªããŸããã
æ¢å/ããªãŒã¿ãŒã®å°±æŽ»ã«åŒ·ãïŒç¡æç»é²ããŠããã¹ãç¥ãµã€ã
æ¢åã§å°±è·æŽ»åãé 匵ãããããã©ããã©ããªå°±è·ãµã€ã/ãµãŒãã¹ã䜿ã£ãŠå°±æŽ»ããã°ããã®âŠïŒããšãæ©ãã§ããŸãããïŒ
ããã§ãç§ãæ¢åãšããŠå°±æŽ»ããæã«å©çšããããæ¢åæè¿ãã®ãã¯ã€ãäŒæ¥ã®æ±äººã玹ä»ããŠãããå°±è·ãµã€ããã玹ä»ããŸããç¡æãªã®ã§ç»é²ããŠãããŠæã¯ãªããšæããŸãïŒ
äŒæ¥ç ç©¶ã§äŒæ¥ãæ±ããŠãã人ç©åãææ¡ããèªåã®éãªãç¹ãã¢ããŒã«ãã
ç¬¬äºæ°åãèªå·±PRã§èªåã广çã«ã¢ããŒã«ããã«ã¯ãäŒæ¥ç ç©¶ã§äŒæ¥ãæ±ããŠãã人ç©åãææ¡ããèªåã®éãªãç¹ãã¢ããŒã«ããããšã§ãã
ãªããªããå¿åäŒæ¥ã«ãŽã£ããã®äººæã§ããããšãã¢ããŒã«ã§ããã°ãéžèãçªç Žã®å¯èœæ§ãäžããããã
åè¿°ããèªå·±åæã«ãããèªåã®åŒ·ã¿ã䟡å€èŠ³ã¯ææ¡ã§ããŠããã®ã§ãäŒæ¥ãæ±ããŠãã人ç©åã調ã¹ãŠã¿ãŠãã ããã
- æ±äººåºå
- äŒæ¥ã®HP
- å£ã³ããµã€ãïŒLighthouseïŒæ§ïŒã«ã€ã·ã£ã®è©å€ïŒã»è»¢è·äŒè°ã»OpenWorkïŒ
- äŒé·ã瀟é·ã®èæž
- 颿¥ã®é質åã§èããŠã¿ã
èªåã®é©æ§ã䟡å€èгã®åãäŒæ¥ãéžã¹ã°ãå ¥ç€ŸåŸã®ãã¹ããããæžããŸãããã®ãããèªå·±PRã ãã§ãªããäŒæ¥éžå®ã«ã圹ç«ã¡ãŸããã
èªå·±PRã¯ä»äºãžã®äŸ¡å€èгãèªåã®åŒ·ã¿ã»å ·äœçãªè¡åã»å®çžŸã®æµãã§æžã
èªå·±PRã¯ä»äºãžã®äŸ¡å€èгãèªåã®åŒ·ã¿ã»å ·äœçãªè¡åã»å®çžŸã®æµãã§æžããŠã¿ãŠãã ããããªããªããç¹ã«ä»äºãžã®äŸ¡å€èгãå ·äœçãªè¡åã¯ããã³ã·ã£ã«ãã¢ããŒã«ã§ããããã
å®çžŸéèŠã®èªå·±PRã®å Žåã¯ã瀟äŒäººæŽã®æµ ãç¬¬äºæ°åã«ã¯èãå 容ã«ãªã£ãŠããŸããŸããããããä»äºãžåãçµãå§¿å¢ãäŒããå 容ãªãå ¥ç€ŸåŸã®å°æ¥æ§ãæããè²æãåæãšããŠæ¡çšãããå¯èœæ§ãäžãããã§ãã
ãã®ãããèªå·±PRã§ã¯ä»äºãžã®äŸ¡å€èгãéèŠããå 容ãèšèŒããŸãããã
å®çžŸã¯æ°åã䜿ã£ãŠã客芳çã«äŒãã
ç¬¬äºæ°åãèªå·±PRãäœæãããªããå®çžŸã¯æ°åã䜿ã£ãŠã客芳çã«äŒããŸãããããªããªããã¢ããŒã«ãã€ã³ãã誰ã«ã§ãåãããããäŒããããã
忥ä»ç€Ÿã§ãå®çžŸã®èŠæš¡æã瀺ããªããšãäŒãããªãããšãå€ããã§ãã
- 売äžç®æšã%éæ
- ãããžã§ã¯ãã®æéã»äººæ°
ç¹ã«ç°æ¥çš®ãžã®è»¢è·ã®å Žåãæ°åããã£ãæ¹ãããã®æ¥çã§ã¯ãããå®çžŸãªãã ãªããšæããŠãããããããããŸããã
ç¬¬äºæ°åç¹ååãšãŒãžã§ã³ãã«ç»é²ããŠãå¿åæžé¡ãæ·»åããŠããã
ç¬¬äºæ°åãèªå·±PRãäœæããå Žåã¯ãç¬¬äºæ°åç¹ååãšãŒãžã§ã³ãã«ç»é²ããŠãå¿åæžé¡ãæ·»åããŠãããã®ãããããããŸãã
ãªããªãã転è·ã®ããã§ãããã£ãªã¢ã¢ããã€ã¶ãŒããèªå·±PRã®èšèŒããŠããŠãæããŠããããããã
- ç¡æã«ãŠã³ã»ãªã³ã°
- æ±äººç޹ä»
- 颿¥å¯Ÿç
- å¿åæžé¡ã®æ·»å
- å å®åŸã®åå ¥äº€æž
- 颿¥æ¥ã®æ¥çšèª¿æŽ
ãã£ãªã¢ããã€ã¶ãŒã¯æ¥çã®ç¥èã«ç²ŸéããŠããããäŒæ¥ã®å
éšæ
å ±ã«ã詳ããã£ãããé Œãã«ãªãååšã§ãã
å¿åã®éã«ã¯æšèŠç¶ãšããäŒæ¥ã«æ±è·è
ãããã·ã¥ããŠãããŸãã
転è·ãšãŒãžã§ã³ãã¯ç»é²ããŠãããŠæã¯ãããŸãããïŒ
æ¢åãµãŒãã¹ããã¿ã©ã¯ãã£ãã

ç§ãå®éã«äœ¿ã£ãäžã§ãããããããã®ã¯ããã¿ã©ã¯ãã£ããã§ããå©çšè ã®ã»ãšãã©ãæ¢åã»ããªãŒã¿ãŒã§ã瀟äŒäººçµéšãŒãã®äººã察象ã«è²ã ãªå°±æŽ»æ¯æŽãããŠãããŸãã
- æ±äººã®è³ªãé«ããæ¢åããäžå ŽäŒæ¥ã®æ£ç€Ÿå¡ã«ãªããïŒ
- äžäººã§å°±è·æŽ»åããããããå§åçã«å å®ãããã
- ä»ç€Ÿã®3åæéãããããå§åçã«èŠªèº«ãªå°±æŽ»ãµããŒã
æ±äººã®ç޹ä»ã ãã§ãªããæ¢åã®å°±æŽ»ãç¥ãå°œããããã£ãªã¢ã³ã³ãµã«ã¿ã³ãã«ããããèªå·±åæãµããŒãããå±¥æŽæžã»ãšã³ããªãŒã·ãŒãã®æ·»åããæš¡æ¬é¢æ¥ãã®ãµãŒãã¹ãæäŸããŠããŠãæ¢åã®å°±è·ã培åºãµããŒãããŠãããŸããèå³ããã人ã¯ä»¥äžããã§ãã¯ããŠã¿ãŠãã ããã
ãã¿ã©ã¯ãã£ãã®ç¡æç»é²ã¯ãã¡ã
æ¢åãµãŒãã¹ãç¬¬äºæ°åãšãŒãžã§ã³ãneoã

ç§ãå©çšããŸããããç¹ã«ãããããªã®ããç¬¬äºæ°åãšãŒãžã§ã³ãneoãã§ãããã®åã®éããæ¢åã»ç¬¬äºæ°åã»ããªãŒã¿ãŒåãã®å°±è·æ¯æŽãµãŒãã¹ã§ããå°±è·/è»¢è·æºè¶³åºŠNo.1ã®å®çžŸãèªããå šãŠã®ãµãŒãã¹ãç¡æã§äœ¿ãããšãã§ããŸãã
- æ åœã³ã³ãµã«ã¿ã³ããå å®ç²åŸãŸã§å®å šãã©ããŒ
- å³éžããäŒæ¥ã®æªçµéšOKæ±äººã玹ä»ããŠãããã
- ãµãŒãã¹ã®æºè¶³åºŠãé«ãéå»å®çžŸã確ã
éå»ã«22,500人以äžã®æ¯æŽå®çžŸãããããã®ãã¡10,000人以äžã¯è·åçµéšç¡ãã®äººéã§ãã
æªçµéšã§æŽ»åã®æ¹æ³ãåãããªããããããã€ãããäžå¯§ã«æããŠããããããæ¢åãšããç«å Žã§ã®æŽ»åã ããããããã¡ããšæºåããŠåªè¯äŒæ¥ã«å
¥ãããããããªäººã«åãããµãŒãã¹ãšããŠãæ¥çã§ç¢ºããªå®çžŸãæ®ããŠããŸãã
ç¬¬äºæ°åãšãŒãžã§ã³ãneoã®è©³çްãèŠãŠã¿ã
æ¢åãµãŒãã¹ããã€ãããžã§ã20âsã¢ããã³ã¹ã

ãã€ãããžã§ã20’sã¢ããã³ã¹ã¯ã倧åŠã»å€§åŠé¢ã忥ãã人ã§ãæªå°±æ¥ã®æ¹åãã®å°±è·æ¯æŽãµãŒãã¹ã§ããå©çšè ã®å¯Ÿè±¡ãçµã£ãŠãããããæ®éã®å°±æŽ»ãµã€ããããã©ã€ãã«ãå°ãªãã®ãç¹åŸŽã§ãã
- æ¢åãç©æ¥µçã«æ¡çšããŠããäŒæ¥ã«å€æ°åºäŒãããç¹å¥éžèäŒããžæ¡å ããŠããã
- ä»äºæ¬äŒŒäœéšåç ä¿®ããããããå°±è·åŸã®ãã¹ããããå°ãªã
- æç2é±éã§å å®ããããããšãå¯èœ
æ¬æ¥æã£ãŠãããäžäººã²ãšãã®ããŒãœããªãã£ãè©äŸ¡ããéžèäŒã«ãªããããæ¢åã§æªå°±æ¥ãšããçµæŽããã³ãã«ãªãããšããããŸããã
ç»é²ãããšãå人ã®é©æ§ã»å¿åæ§ã«åãããè·çš®å¥ç ä¿®ãè¡ãããã®äžã§ä»äºãç䌌äœéšã§ãããããå°±è·åŸãšã®ã€ã¡ãŒãžã®ã®ã£ãããããããããšãã§ããŸããããã£ããå°±è·ããã®ã«ãå«ãªä»äºå 容ã ã£ãããªããŠããšããªãã§ãããã
å®çžŸãšããŠãæç2é±éã§å å®ãç²åŸã§ãããããã¹ããŒãã£ãŒã«å°±è·ããã人ã«ããããã§ãã
ãã€ãããžã§ã20’sã¢ããã³ã¹ã®ç¡æç»é²ã¯ãã¡ã
â»æ°å®¿ã»å€§éªãªãã£ã¹ã«æ¥ç€Ÿã§ããæ¹ã®ã¿ã察象ãšãããµãŒãã¹ã«ãªããŸãã®ã§ãæ¥ç€Ÿãé£ããæ¹ã¯ãµããŒã察象å€ã«ãªããŸã
ãç¶æ³å¥ãç¬¬äºæ°åã®èªå·±PRã®äŸæ
åè¿°ããéããèªå·±PRã¯ä»äºãžã®äŸ¡å€èгãèªåã®åŒ·ã¿ã»å ·äœçãªè¡åã»å®çžŸã®æµãã§æžãããšãããããããŸãã
èªå·±PRã¯æžãæ¹æ¬¡ç¬¬ãæŠåšã«ãªããããªå®çžŸããªãç¶æ ã§ããé åçãªå 容ã«ä»äžãããŸããããã§ãããã§ã¯ç¶æ³å¥ã®èªå·±PRã®äŸæãšèšèŒããéã«æèãã¹ããã€ã³ãã玹ä»ããŸãã
ãç¶æ³å¥ãç¬¬äºæ°åã®èªå·±PRã®äŸæ
- 忥ä»ç€Ÿãžã®è»¢è·ããå Žåã®èªå·±PRäŸæ
- ç°æ¥çš®ãžã®è»¢è·ããå Žåã®èªå·±PRäŸæ
忥ä»ç€Ÿãžã®è»¢è·ããå Žåã®èªå·±PRäŸæ
ããæ ªåŒäŒç€Ÿã§å®¶å ·ã®å¶æ¥è·ã«åŸäºããŠããŸãããæåã®å幎éã¯å¶æ¥åè¡ãã»ãšãã©ã ã£ããããæé·ããããã«ãæ¯æ¥èªåãžç®æšã課ããŠãéæããããšããæèããŠããŸãããïŒä»äºãžã®äŸ¡å€èгïŒ
äºååŠçã¹ããŒããæ£ç¢ºæ§ãã¹ããŒããäžãããå 茩ã®å¶æ¥ããŒã¯ã®ã³ããèªåãªãåæãããªã©ã§ããããšããç®æšãèŠã€ãã倱æãšæ¹åãç¹°ãè¿ããŸãããïŒå ·äœçãªè¡åïŒ
çµæã3幎ç®ã«å¶æ¥æçžŸã§ããã5ã«å ¥ãããšãã§ããŸãããïŒå®çžŸïŒ
åè·ã§ã¯å±ç€ºäŒã«æºããããšãã§ããŸããã§ããããããã貎瀟ã§ã¯åæã«äžåºŠå±ç€ºäŒãå¶æ¥éšã䞻宰ããŠããããšãç¥ããŸããããèªåã®éžå®ããååãå¹ åºã幎霢局ã®ã客æ§ã«ææ¡ãããããæãã埡瀟ãå¿æãããŠããã ããŸãããïŒåè·ãšå¿åäŒæ¥ãšã®çžéç¹ïŒ
åè·ã§å¹ã£ãæ¥ã ã®ç®æšãéæãããã©ã€ã¢ã³ããšã©ãŒãç¹°ãè¿ãæ¹æ³ã§ã貎瀟ã®å©çã«è²¢ç®ãããŠããã ããã°ã幞ãã§ãã
- 忥ä»ç€Ÿã«çæéã§ã®è»¢è·ããå Žåã¯ãå¿èåã®ãªãããçãããŠããŸããŸããããã§åè·ãšå¿åäŒæ¥ã®çžéç¹ãæããŠããåè·ã§ã¯ããããã£ãããšãå¿åå ã§ã¯å®çŸã§ãããããšãäŒããŸãããã
ç°æ¥çš®ãžã®è»¢è·ããå Žåã®èªå·±PRäŸæ
ããæ ªåŒäŒç€Ÿã§çœç©å®¶é»ã®ååäŒç»ã«åŸäºããŠããŸãããæ¢åã®ååã«ïŒÎ±ããŠäŒç»ããããšãåžžã«èããä»äºãç¶ããŠããŸãããïŒä»äºãžã®äŸ¡å€èгïŒ
åé¡è§£æ±ºãäž»ãªä»äºãªã®ã§ãèªåã®æ¥åžžç掻ã§ãå°ã£ãããšãããã°ãã¡ã¢ãããŠã¢ã€ãã¢ãæžãæºããŠããŸãããïŒå
·äœçãªè¡åïŒ
çµæãåè·ã®äººæ°ååãã¢ããããŒãããååãæ
åœããã¢ããããŒãåãã売äžã%ã¢ããã«æåããŸãããïŒå®çžŸïŒ
CMãã©ã³ããŒã®ä»äºã®å®åçµéšã¯ãããŸããããåžžã«æ¥åžžããã¢ã€ãã¢ãçºèŠããå§¿å¢ã§åŸ¡ç€Ÿã«è²¢ç®ããããšæããŸãã
- æªçµéšè·çš®ã®å Žåã¯å®åã«çŽçµããçµéšãã¹ãã«ãäŒããå¿ èŠã¯ãããŸããããåè·ã®ä»äºã§ã®å·¥å€«ããç¹ããã¢ããŒã«ãããšå ¥ç€ŸåŸã«ä»äºãä»»ããããã©ããªåããããã®ããã€ã¡ãŒãžããŠããããããã§ãã
ç¬¬äºæ°åã®å¿åæžé¡ã»é¢æ¥ã§äŒæ¥åŽãæžç¹ãã4ã€ã®ãã€ã³ã
ãããŸã§ã§ç¬¬äºæ°åã®äŒæ¥åŽããæ±ããããŠãããå®çžŸäžè¶³ã倧ããªåé¡ã§ã¯ãªããšç޹ä»ããŠããŸãããããããåžå ŽäŸ¡å€ãé«ããŠããäŒæ¥ããæªãè©äŸ¡ãåããŠããŸããã€ã³ãã¯ãã¡ããååšããŸãã
èªåã§ã¯ãªããªãæ°ã¥ãã«ããå 容ãªã®ã§ãæžé¡éžèã颿¥ãçªç Žã§ããªã人ã«åœãŠã¯ãŸããããããŸãããããã§ãããã§ã¯ç¬¬äºæ°åã®å¿åæžé¡ã»é¢æ¥ã§äŒæ¥åŽãæžç¹ãã4ã€ã®ãã€ã³ãã玹ä»ããŸãã
ç¬¬äºæ°åã®å¿åæžé¡ã»é¢æ¥ã§äŒæ¥åŽãæžç¹ãã4ã€ã®ãã€ã³ã
- å¿æåæ©ãšè»¢è·çç±ãççŸããŠãã
- éè·çç±ãä»è²¬ã«ããŠãã
- çæé¢è·è ã§ããèªèŠããªã
- èªå·±PRã§åŠçæä»£ã®ãšããœãŒãã䜿ã£ãŠãã
å¿æåæ©ãšè»¢è·çç±ãççŸããŠãã
ç¬¬äºæ°åã®å¿åæžé¡ã»é¢æ¥ã§äŒæ¥åŽãæžç¹ãããã€ã³ãã¯ãå¿æåæ©ãšè»¢è·çç±ãççŸããŠããããšã§ãããªããªããäŒæ¥åŽã«éåæãäžããã©ã¡ãããåã ã£ãã®ã§ã¯ãªãããšåç¹°ã£ãŠããŸãããã
äŒæ¥åŽã¯é¢æ¥ã§ãäŒç€Ÿã®æ¥çžŸã«è²¢ç®ã§ãã人ããã€ãæ¯æ¥äžç·ã«åã人ããéžãã§ããŸããäŒæ¥ã¯ä¿¡çšã§ãã人ãšäžç·ã«åãããšãæãã§ããŸãã倧äºãªå Žé¢ã§åãã€ã人ãä¿¡çšã§ããªãã§ãããïŒ
å¿æåæ©ã®äŸãšããŠãåè·ã§ã¯éšçœ²ããšã®ä»äºã现ååãããŠãããã«ãŒãã£ã³äœæ¥ã°ããã§ããã埡瀟ã¯ä»äºã®è£éã倧ãããå¹ åºãæ¥åã«æºããããšæããå¿æããŸãããããªãå ¥ç€Ÿææ¬²ãäŒãããããã§ããã
転è·çç±ãååããªå¿æåæ©ã«ã€ãªããäžè²«æ§ã®ããå 容ã«ä»äžããŸãããã
éè·çç±ãä»è²¬ã«ããŠãã
ç¬¬äºæ°åã®å¿åæžé¡ã»é¢æ¥ã§äŒæ¥åŽãæžç¹ãããã€ã³ãã¯ãéè·çç±ãä»è²¬ã«ããŠããããšã§ãããªããªããäŒæ¥åŽããèªç€Ÿã§ã人ã®ããã«ããŠãããã«èŸããŠããŸãããã ãªâŠããšæªãå°è±¡ãã€ããŠããŸãããã
æ¬åœã«åè·ã®ç°å¢ã人ãé ·ãã£ããšããŠããéè·çç±ã§ã¯ãåè·ã®äžæºãè§£æ¶ããããã«è»¢è·ããããšããæšãäŒãããããªååããªå 容ãå¿ãããŸãããã
颿¥ãå¿åæžé¡ã¯ç¬¬äžå°è±¡ãéèŠãªã®ã§ãã§ããã ãããã®äººã«ãåé¡ããããããããªãããšçãããŠããŸããããªå 容ã¯é¿ããæ¹ãè¯ãã§ããã
çæé¢è·è ã§ããèªèŠããªã
ç¬¬äºæ°åã®å¿åæžé¡ã»é¢æ¥ã§äŒæ¥åŽãæžç¹ãããã€ã³ãã¯ãçæé¢è·è ã§ããèªèŠããªãããšã§ãããªããªããçæéã§è»¢è·ããããšã«ããŸãè¯ãå°è±¡ãæã£ãŠããªã人ãå€ãããã
ç¬¬äºæ°åãæè¿ããŠããäŒæ¥ã®å€ãã¯çæéè·ã«ã€ããŠçè§£ããŠããŸããããããå¿åè åŽãæ¡çšã³ã¹ããç¡é§ã«ãªããªã©çæé¢è·ã¯äŒæ¥ãžèµ€åããããããã®ã§ããèªèã¯å¿ èŠã§ãã
ãã®ãããé·æçã«å®çããŠãäŒæ¥ã«è²¢ç®ã§ããäººãæ±ããŠããŸããçæé¢è·ãåçããŠããïŒå¿åå ã§ããããããšããããªã©ãé·æçã«æŽ»èºãèŠèŸŒããããšãäŒãããããªååããªå 容ã話ããŠã¿ãŠãã ãããã
èªå·±PRã§åŠçæä»£ã®ãšããœãŒãã䜿ã£ãŠãã
ç¬¬äºæ°åã®å¿åæžé¡ã»é¢æ¥ã§äŒæ¥åŽãæžç¹ãããã€ã³ãã¯ãèªå·±PRã§åŠçæä»£ã®ãšããœãŒãã䜿ã£ãŠããããšã§ãã
ãªããªããè»¢è·æŽ»åã®èªå·±PRã®ç®çã¯ç€ŸäŒäººæä»£ã«æºãã£ãæ¥åã§ã®å®çžŸã身ã«ä»ããã¹ãã«ã§ãå¿åå ã§è²¢ç®ã§ããããäŒããããã ããã
æ¡çšæ åœè ã¯èªå·±PRã®å 容ããå ¥ç€ŸåŸã«æŽ»èºã§ãããã倿ããŠããŸãã
äŸãã°ãåŠçæä»£ã®ãšããœãŒãã§ã¯å é¢ã«ãã©ãŒã«ã¹ããå 容ãå€ããä»äºã§æŽ»èºã§ãããã倿ãã«ãããã§ããäžæ¹ãæ¥åã®ææãäŒãã°ãä»äºã®ã¬ãã«æãåãããäŒç€Ÿã«è²¢ç®ã§ãã倿ã§ããŸãã
ãã®ããã瀟äŒäººæä»£ã®ãšããœãŒãã§èªå·±PRã¯äœæããŸãããã
èªå·±PRã§ã¢ããŒã«ã§ããå®çžŸããªãå Žåã¯ã©ããã¹ãïŒ
åè·ã®ä»äºãžã®åãåãæ¹ïŒå¿åè·çš®ãæ±ãã人ç©åãšåèŽããå å®¹ãæžããŸãããªããªããç¬¬äºæ°åã«æŽŸæãªå®çžŸãã¹ãã«ã¯æ±ããŠããªãããã
åè·ã®ä»äºãžã®åãåãæ¹ã¯å¿åè ã®ããã³ã·ã£ã«ã枬ããŸããä»äºã§èµ·ãããè¡åã察ããæå³ã瀺ãããšã§ä»äºãžã®ç©æ¥µæ§ãè·çš®ãžã®é©æ§ãåãããŸãã
ãŸããå¿åè·çš®ãæ±ãã人ç©åã«åèŽããå å®¹ãæžããã°ãè·çš®ãžã®é¢å¿ã®é«ããã¢ããŒã«ã§ããŸããã©ããªä»äºãããã®ãã€ã¡ãŒãžã§ããŠããã®ã§ããã¹ããããèµ·ããã«ãããã§ãã
ãã®ãããå®çžŸããªããŠããèªå·±PRãé åçã«èŠããããšã¯ã§ããŸããã
ç¬¬äºæ°åã®èªå·±PRã¯é åçã«èŠããããšãã§ããïŒè©äŸ¡ãäžããªãããã«ãã€ã³ããæãããïŒ
ä»åã¯ãç¬¬äºæ°åãäŒæ¥ããæ±ããããŠããçç±ãç¬¬äºæ°åãèªå·±PRãäœæããããã®ã¹ããããç¬¬äºæ°åã®èªå·±PRã®äŸæãå¿åæžé¡ã»é¢æ¥ã§äŒæ¥åŽãæžç¹ãããã€ã³ãã玹ä»ããŸããã
ã§ã¯ãèšäºã®å
容ããŸãšããŸãã
èšäºã®å 容ãŸãšã
- äŒæ¥ç ç©¶ã§äŒæ¥ãæ±ããŠãã人ç©åãææ¡ããèªåã®éãªãç¹ãã¢ããŒã«ãã
- èªå·±PRã¯ä»äºãžã®äŸ¡å€èгãèªåã®åŒ·ã¿ã»å ·äœçãªè¡åã»å®çžŸã®æµãã§æžã
- ç¬¬äºæ°åç¹ååãšãŒãžã§ã³ãã«ç»é²ããŠãå¿åæžé¡ãæ·»åããŠããã
ç¬¬äºæ°åã®çµéšã®æµ ããã倧ããªå®çžŸã¯ãããŸããããããããã®åãæ°ååæ§ã®è¥ããæè»æ§ãããã転è·ã®åžå ŽäŸ¡å€ãé«ããã§ãã
å®çžŸããªããŠããé åçãªèªå·±PRã«ä»äžããããšãã§ããã®ã§ã転è·ããã®ã«ããããã®ææã§ããããã ãç¬¬äºæ°åã¯3幎ç®ãŸã§ãšé·ããªãã®ã§ãæ©ãã«è»¢è·æŽ»åãå§ããããšãããããããŸãã
è»¢è·æŽ»åã«äžå®ããã人ã¯ãä»å玹ä»ããç¬¬äºæ°åç¹åå転è·ãšãŒãžã§ã³ãã«ç¡æçžè«ããŠã¿ãŠã¯ãããã§ããããã
-    ããã¿ã©ã¯ãã£ããïŒãå å®ç86ïŒ ãæ¢åããªãŒã¿ãŒã®å å®å®çžŸNo1ïŒ
- ãç¬¬äºæ°åãšãŒãžã§ã³ãneoãïŒãå°±è·/è»¢è·æºè¶³åºŠNo.1ïŒãéå»ã®å°±è·æåè ã¯15,000人以äž!
- ããã€ãããžã§ã20âsã¢ããã³ã¹ãïŒå°±è·/è»¢è·æºè¶³åºŠNo.1ïŒæ¢åã»ããªãŒã¿ãŒãªã掻çšå¿ é ! ã
ç£ä¿®è ãããã£ãŒã«

- éå¶è ïŒããžã¯ã©
- 27æ³ã®å æ¢åçã 倧åŠåšåŠäžããç¶ããŠãã塟è¬åž«ã®ã¢ã«ãã€ãçµéšã®ã¿ã ã£ãããäžå¿µçºèµ·ããŠå°±è·æŽ»åã«åãçµã¿ãæ¢åã®ç«å Žã§2瀟ããå å®ãç²åŸãå®äœéšãå ã«ãã確ããªæ å ±æäŸãå¿ãããŠãããŸãã
æ¢åã®å°±æŽ»ã«åŒ·ãïŒæ¢ååãã®å°±è·ãµã€ãBEST5
-
1
-
ãã€ãããžã§ã20âsã¢ããã³ã¹ïŒæççŽ2é±éã§å å®ç²åŸïŒæ¢åã§å°±æŽ»ãããªãç»é²å¿ é ïŒïŒ
ãã€ãããæ¢åã®æ¡ç𿿬²ãé«ãäŒæ¥ãå³éžããŠç޹ä»ããŠãããïŒ
-
2
-
ç¬¬äºæ°åãšãŒãžã§ã³ãneoïŒå°±è·/è»¢è·æºè¶³åºŠNo.1ïŒéå»ã®å°±è·æåè ã¯15,000人以äžïŒ
å°±è·ã§ãããŸã§äºäººäžèã§ãå§åçã«èŠªèº«ã«ãªã£ãŠå°±è·ããµããŒãããŠãããïŒ
-
3
-
ãŠãºãã£ãªæ¢åïŒæ¢åã®å å®å®çžŸ86%ïŒä»ç€Ÿã®10åæéããããŠã就掻ããµããŒãïŒ
ä»ç€Ÿã®10åæéãããããå§åçã«èŠªèº«ãªå°±æŽ»ãµããŒãïŒé¢è·çã®é«ããã©ãã¯äŒæ¥ã¯ç޹ä»ããªãããªã·ãŒã貫ããŠããŸãã
-
4
-
ããŒãããã£ãªã¢ïŒå®çç97ïŒ ïŒäºåè·ãåºå ±ãå¶æ¥ãªã©ãããªãã®åžæãå¶ããä»äºãã玹ä»ïŒïŒ
å å®çã¯è»¢è·ãšãŒãžã§ã³ãã®4åãèªãå å®ã®ãµããŒãïŒæ±äººç޹ä»ã颿¥å¯Ÿçãå å®åŸã®ãã£ãªã¢ãã©ã³ãå«ããŠã2人3èã§ããªãã®å°±è·ã»è»¢è·ã培åºãµããŒãããŸãã
æè²ã³ã¹ããäžããããã®ã倧ããªã¡ãªããã§ããã